Copywriter & Marketing

Strategist

Human-Designed AI Search and SEO Optimized Ecosystems for Women’s Wellness Brands

Photo of Jen Ibarra, Integrative Wellness Conversion Copywriter and owner of Stargazer Copy Co. Profile picture of copywriter holding a laptop in a relaxing setting.

Hi, I’m Jen !

I help women-centric wellness brands build story-driven, AI Search and SEO optimized ecosystems using magnetic, sales-first strategies that actually reflect how modern buyers think, search, and buy.

  • Image of plants and a shelf in replacement of a photo of a person. An image to give an anonymous testimonial.

    "I'd work wtih Jen again in a heartbeat and highly recommend her for any team looking for a standout sales and marketing professional."

    - Sales Director, Sustainability Tech Industry

  • Image of a money plant in a black vase sitting on a white desk. A replacement of a photo of a person. An image to give an anonymous testimonial.

    “...I can confidently say she's one of the most innovative and dedicated professionals I've ever worked with...Jen's ability to think outside of the box is truly remarkable. I whole heartedly recommend Jen to any team looking for a creative, communicative and results-driven professional."

    - Digital Marketing Director, Start Up SaaS

  • Image of a steam room bench with a black water bucket and ladle. An image to give an anonymous testimonial.

    "...We collaborated cross-functionally on numerous campaigns, virtual events, blogs, landing pages and emails. Her strategic thinking and natural leadership were evident in every task we tackled."

    - Digital Marketing Manager, Sustainability Industry

  • Image of a hand holding lavender against a white wall. An image to give an anonymous testimonial.

    “Jen was...an absolute pleasure to work with. I admired her collaborative approach and constant positive demeanor. "

    - Country Manager, Sustainability Tech Industry

  • Image of women meditating in a sunny field with trees. An image to give an anonymous testimonial.

    "Jen is the kind of person who brings energy, direction and impact to everything she's involved in. Any team would be lucky to have her."

    - Product Marketing Manager

  • Image of crystals and a small dark buddha on a white table. An image to give an anonymous testimonial.

    "Jen's proactive approach to problem-solving is unparalleled... Jen's positive, can-do attitude is contagious and makes her a joy to work with."

    - Marketing Executive and Director

  • Image of a woman in a rust sports bra and a black leggings performing half moon yoga pose against a grey wall. An image to give an anonymous testimonial.

    “Jen is one of those rare individuals who will go to incredible lengths to do what's right for the client…She brings incredible passion, knowledge, expertise, and an insatiable curiosity into everything she does.”

    - Accounts and Advisory Consulting, ESG Industry

  • Image of of a wrapped towel, natural soap, brush, bowl of soap, herbs on a white table. An image to give an anonymous testimonial.

    “Jen is amazing to work and collaborate with… She is organized, intelligent, and helpful. Jen’s hard work, exceptional communication and consistency still inspires me.”

    - Sales Manager, Travel Industry

Are You Stuck In The Web Of AI Optimization Overwhelm?

woman holding sunflowers looking away dressed in a white shirt with a sunflower tattoo. A wellness brand looking for a freelance conversion copywriter

Keywords Alone Are Not Enough Anymore

ChatGPT is claiming more search traffic over Google every day. And there’s a new rulebook for copywriters, too.

Are you writing the right content for your brand to help you rank and get referenced in AI search tools?

It’s not about fancier words. Trust is the new currency for results.

Yes. AI tools can help you pump out decent content faster in your brand voice.

But a prompting course is still not a substitute for human-wielded strategy. And it is not trained to close deals and drive sales.

SEO isn’t going anywhere. But you’re ready to expand your strategy, skip the headache, and pivot towards outcomes.

Your Search-Savvy Copywriter Ready to Tap In

With 10+ years of sales and marketing leadership under my belt, I help women-led wellness brands get search-smart and turn underperforming marketing strategies into conversion-ready content ecosystems. With my sales-first strategy, I have helped my clients:

  • Double new bookings in less than 30 days

  • Increase web traffic by over 50%

  • Increased lead conversions by 60%

"Jen's proactive approach to problem-solving is unparalleled... Jen's positive, can-do attitude is contagious and makes her a joy to work with."

— Marketing Executive & Director

The AI Search & SEO Conversion Ecosystem

( My Big-Picture Approach )

This isn’t about “having a funnel.”

My systematic, research-based approach aligns search, message, and site content that builds trust across every touch point.

Create a buying experience that feels like it was made for your customer — every click, tap, and swipe of the way.

Strategy

Your foundational strategy for identifying search-smart content for your brand.

Storytelling

AI Search and SEO optimized copywriting that uses storytelling and psychology.

AI Search & SEO

The technical aspects of SEO and key requirements for AI Search writing and formatting.

Website

All of it brought together in your website, blogs, collection pages and source platforms.

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What It Is Not

  • Just writing blog posts

  • Just optimizing for keywords

  • Just tweaking sales pages in isolation

What It Is

  • Copywriting and strategy that follows the new rulebook for AI Search and SEO Optimization

  • Aligning search behavior, customer psychology, and brand voice

  • Defining a clear messaging that pulls people through an intentional path from the source

  • Systematizing multiple touchpoints (webpages, blogs, product pages, FAQ schema, meta descriptions, etc.)

  • Helping buyers feel seen from the first search to the final click

“Jen has been instrumental in helping me and my business achieve significant goals that I had been striving for quite some time…

Her professionalism and efficiency are commendable, and she is a pleasure to work with. Her deep understanding of wellness-centered business, branding, SEO, and marketing has not only supported my growth but also aligned with my business’s aspirations. Highly recommend!”

Missy Anderson-Fritch, Business Owner

I Help Women’s Health and Wellness Brands Build Trust

At Every Touch Point

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  • Clean Beauty and Natural Skincare Brands

  • Herbal and Adaptogenic Supplements

  • Women’s Hormone and Cycle Support Products

  • Organic Tea, Elixirs, and Functional Beverages

  • Non-Toxic Home and Body Care Brands

  • Mindfulness, Manifestation, and Energy Work Tools

  • Sustainable Fitness and Activewear Products

  • Eco-conscious Nutrition and Wellness Snack Brands

  • Sleep, Stress, and Recovery Solutions

  • Wellness Lifestyle Boxes or Subscription Brands

A light pink sunburst graphic image at sunrise or sunset. Rising sun. Setting sun. Cheerful sun rising graphic with soft pink center.

Cue Jen’s Entrance Music

Jen Ibarra sitting on a white couch with a laptop. Smiling woman in a modern setting. A wellness copywriter working during the day time.

I Enter Stage Left

With a sales-savvy copywriter on your side, you get expert services, packed with:

  • Emotional finesse

  • Storytelling

  • And a strategy backed by experience

Let’s move your leads to action.

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Why Copywriting Sells Your Brand

Copywriting is tactical and drives action. With ethical, emotionally driven copy, buyers can be guided rather than forced to purchase.

With my approach, you’ll receive compelling copy plus strategy using the voice of your customer to build the results you’ve been dreaming about. My writing:

  • Puts user intent search at the forefront

  • Informs and is industry-niched, researched, and thoughtful

  • Generates the right website traffic

  • Speaks directly to your ideal audience

  • Captures your brand voice and tone

  • Evokes trust and curiosity

  • Positions you as the prospect’s BEST choice

  • Books you more meetings

  • Persuades your onlookers into becoming loyal customers

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The Leaks You May Be Missing in Your Sales Funnel (And How to Fix Them)

Download My E-Book

Picture of Free Ebook for Fixing Leaky Sales Funnels for the integrative wellness industry. Jen Ibarra's E-book guide on how to fix a sales funnel in marketing.
Jen Ibarra, conversion copywriter and owner of Stargazer Copy Co sitting on a cream couch with green pillows. A fiddle fig tree in the background. A smiling woman wearing a blue sweater, blue jeans and sneakers in a bright room during the day.

Strategy Is My Magic. (Copywriting Is My Wand.)

The most painful hurdle I’ve seen industry experts face is communicating how their products solve problems with clarity.

That’s because your customers’ problems change with the times, which is why it’s essential to regularly tune in and really listen. And sometimes, you may be too close to it or overwhelmed to hear it.

No one likes to feel like they’re being sold (I used to train global sales teams, so I get it). Scaling is not about cheap tactics for quick wins.

The real magic happens when your strategy evokes real trust from your buyer. That’s when buying from you feels right.

I’m not here to help your brand grow for the sake of growth.

My job is to help you scale your business sustainably through heck-yes strategies that build rock-solid trust and get you results you’d bet on.

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Why Partner With Me?

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    Quality is QUEEN

    I deliver excellence and impactful storytelling to strike up an edge-of-your-seat conversation. I create memorable moments to leave a lasting impression on your buyers.

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    Sales Minded

    I lend my extensive selling background to pack even more value in for your customers. I paint the picture with words to knowledgeably position your business to nuture and close sales.

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    Creative Strategy

    My consistent out-of-the-box approach sets your business apart from all the rest. I enable your brand with right-sized tactics to engage and draw customers in.

I'm Ready For A Call

Services

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AI Search and SEO Conversion System Starter

For brands who want to increase visibility, attract quality traffic, and build long-term trust — without sounding like a robot.

Includes:

  • SEO topic & Keyword Mapping Audit & Recommendation

  • AI Search Content Recommendation

  • 8 optimized blog posts

  • Homepage or collection page SEO refresh

  • FAQ schema, meta descriptions, and AI search tune-up

Outcome: Search-smart, story-rich content that actually connects — and converts.

Starting at $4600

Messaging & Copy Sales Flow Audit

For brands that look great — but aren’t seeing the sales they expect.

Includes:

  • Full website & customer journey audit

  • Voice of Customer messaging insights

  • “What’s Missing” Report

  • Rewrite of one key sales or product page

  • Video walkthrough with next step recommendations

Outcome: Clear insights, better structure, and upgraded copy to fix weak links in your content ecosystem.

Starting at $3500

Offer Polish Mini Session

For brands with an existing offer, sales page, or landing page that isn’t converting like it should.

Includes:

  • Pre-call review + Video walkthrough audit

  • 90-min strategy call

  • Post-call copy refresh of one key page

  • Recommendations for next steps or integration into ecosystem

Outcome: A sharper message and stronger positioning — without rewriting everything.

Starting at $2500

Other Requested Services

  • Suspect gaps in your process outside of your copy? Not seeing the spark between your sales and marketing teams? Zero in on your sales and marketing processes to increase conversions and leads. Includes:

    • 8 Week Contract

    • Evaluation of current tools

    • Comprehensive review of technical lead flow process

    • Review lead handover, processes, customer expectation and user journey

    • Identify opportunities and action plan.

    Book a call with me to receive a quote. text goes here

  • Need to set up a funnel that crushes your next launch? Create a launch strategy with me that you can measure and track. Includes copy and strategy for:

    • Promo Email Sequence: 6 emails leading to launch date

    • 1 Landing Page

    • 1 Ebook or VSL Script

    • 1 Sales Landing Page

    • 1 Welcome Email Sequence: 4 emails

    • 1 Follow Up Email Sequence: 6 emails

    Starting at $5000 USD +

Ready to Soar?

Let’s Win Together. I’d Love To Hear From You.

Let me know how I can best assist you, and I’ll contact you within 24 hours.

Don’t see a service listed you’re interested in?

Send me a message, and let’s start a conversation. We can discuss your needs, your current challenges, and define a clear pathway forward.