Copywriter & Marketing

Strategist

Human-Driven SEO Messaging Ecosystems for Women’s Wellness Brands

Photo of Jen Ibarra, Integrative Wellness Conversion Copywriter and owner of Stargazer Copy Co. Profile picture of copywriter holding a laptop in a relaxing setting.

Hi, I’m Jen !

You’re Ready To Get Smarter About Your Content Strategy.

Your business needs your message to cut through the noise, authentically connect, and drive your prospects to take action.

Now.

The SEO Conversion Ecosystem

( My Big-Picture Approach )

This isn’t about “having a funnel.”

My systematic, research-based approach aligns search, message, and site content that builds trust across every touch point.

Create a buying experience that feels like it was made for your customer — every click, tap, and swipe of the way.

Messaging

Your foundational strategy for building your message to one real customer.

Copywriting

The actual writing that uses storytelling, psychology, and is SEO optimized.

SEO

Add in the technical aspects of SEO and key requirements for AI Search.

Website

All of it brought together in your website and collection pages.

Photo by Christin Hume on Unsplash. A woman's hands with a smart watch, a wedding ring, writing at a laptop on a wooden desk. Writing for an integrative wellness professional or holistic e-commerce. Women's hands with jewelry typing for clients.

What It Is Not

  • Just writing blog posts

  • Just optimizing for keywords

  • Just tweaking sales pages in isolation

What It Is

  • Aligning search behavior, customer psychology, and brand voice

  • Defining a clear messaging hierarchy that pulls people through an intentional path from the source

  • Systematizing multiple touchpoints (webpages, blogs, product pages, FAQ schema, meta descriptions, etc.)

  • Helping buyers feel seen from the first Google search to the final click

  • Image of plants and a shelf in replacement of a photo of a person. An image to give an anonymous testimonial.

    "I'd work wtih Jen again in a heartbeat and highly recommend her for any team looking for a standout sales and marketing professional."

    - Sales Director, Sustainability Tech Industry

  • Image of a money plant in a black vase sitting on a white desk. A replacement of a photo of a person. An image to give an anonymous testimonial.

    “...I can confidently say she's one of the most innovative and dedicated professionals I've ever worked with...Jen's ability to think outside of the box is truly remarkable. I whole heartedly recommend Jen to any team looking for a creative, communicative and results-driven professional."

    - Digital Marketing Director, Start Up SaaS

  • Image of a steam room bench with a black water bucket and ladle. An image to give an anonymous testimonial.

    "...We collaborated cross-functionally on numerous campaigns, virtual events, blogs, landing pages and emails. Her strategic thinking and natural leadership were evident in every task we tackled."

    - Digital Marketing Manager, Sustainability Industry

  • Image of a hand holding lavender against a white wall. An image to give an anonymous testimonial.

    “Jen was...an absolute pleasure to work with. I admired her collaborative approach and constant positive demeanor. "

    - Country Manager, Sustainability Tech Industry

  • Image of women meditating in a sunny field with trees. An image to give an anonymous testimonial.

    "Jen is the kind of person who brings energy, direction and impact to everything she's involved in. Any team would be lucky to have her."

    - Product Marketing Manager

  • Image of crystals and a small dark buddha on a white table. An image to give an anonymous testimonial.

    "Jen's proactive approach to problem-solving is unparalleled... Jen's positive, can-do attitude is contagious and makes her a joy to work with."

    - Marketing Executive and Director

  • Image of a woman in a rust sports bra and a black leggings performing half moon yoga pose against a grey wall. An image to give an anonymous testimonial.

    “Jen is one of those rare individuals who will go to incredible lengths to do what's right for the client…She brings incredible passion, knowledge, expertise, and an insatiable curiosity into everything she does.”

    - Accounts and Advisory Consulting, ESG Industry

  • Image of of a wrapped towel, natural soap, brush, bowl of soap, herbs on a white table. An image to give an anonymous testimonial.

    “Jen is amazing to work and collaborate with… She is organized, intelligent, and helpful. Jen’s hard work, exceptional communication and consistency still inspires me.”

    - Sales Manager, Travel Industry

I help high-ticket, women-led wellness brands build search-smart, story-driven SEO messaging ecosystems using magnetic, sales-first strategies that actually reflect how modern buyers think, search, and buy.

Tired Of Relying on Bro Funnels, Email Overload, and Outdated Launch Tactics—Without Results?

woman holding sunflowers looking away dressed in a white shirt with a sunflower tattoo. A wellness brand looking for a freelance conversion copywriter

Why Your Content Is Not Pulling It’s Weight

I’m here to tell you—the problem is likely not your content. 

Number one problem with underwhelming results? Your content is isolated. It’s floating and disconnected from a strong, long-term purpose.

Your audience today is drowning in content. Inbox dread is a thing. And they know better.

The same funnel tactics you implemented in 2022 aren’t working because buyers have been burned.

Still Relying On Just One Funnel?

Funnels still matter, but buyers are passive.

It’s not about fancier words. Buyers are smarter now.

Trust is the new currency for content.

Yes. AI tools can help you pump out decent content faster in your brand voice.

But a prompting course is still not a substitute for human-wielded strategy. And it is not trained to close deals and drive sales.

Your Sales-Savvy Copywriter Ready to Tap In

With 10+ years leading sales and marketing teams under my belt, I help women-led wellness brands turn underperforming messaging strategies into conversion-ready content ecosystems. I have:

  • Closed millions in my direct selling career

  • Increased lead conversions by 60%, leading Sales & Marketing teams

  • Generated $104K in pipeline in just 3 months

"Jen's proactive approach to problem-solving is unparalleled... Jen's positive, can-do attitude is contagious and makes her a joy to work with."

— Marketing Executive & Director

I Help Women’s Health and Wellness Brands Build Trust

At Every Touch Point

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  • Clean Beauty and Natural Skincare Brands

  • Herbal and Adaptogenic Supplements

  • Women’s Hormone and Cycle Support Products

  • Organic Tea, Elixirs, and Functional Beverages

  • Non-Toxic Home and Body Care Brands

  • Mindfulness, Manifestation, and Energy Work Tools

  • Sustainable Fitness and Activewear Products

  • Eco-conscious Nutrition and Wellness Snack Brands

  • Sleep, Stress, and Recovery Solutions

  • Wellness Lifestyle Boxes or Subscription Brands

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“Jen has been instrumental in helping me and my business achieve significant goals that I had been striving for quite some time…

Her professionalism and efficiency are commendable, and she is a pleasure to work with. Her deep understanding of wellness-centered business, branding, SEO, and marketing has not only supported my growth but also aligned with my business’s aspirations. Highly recommend!”

Missy Anderson-Fritch, Business Owner

Cue Jen’s Entrance Music

Jen Ibarra sitting on a white couch with a laptop. Smiling woman in a modern setting. A wellness copywriter working during the day time.

I Enter Stage Left

With a sales and marketing executive turned copywriter on your side, you get expert services, packed with:

  • Emotional finesse

  • Storytelling

  • And strategy backed by experience

So your buyers don’t ever feel like you’re being sold.

Let’s move your best-fit customers to action.

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What’s The Difference Between Messaging and Copywriting?

Messaging is strategic and creates direction.

Copywriting is tactical and drives action.

With my approach, you’ll receive compelling copy plus strategy using the voice of your customer to build the results you’ve been dreaming about. My writing:

  • Puts user intent search at the forefront

  • Informs and is industry-niched, researched, and thoughtful

  • Generates the right website traffic

  • Speaks directly to your ideal audience

  • Captures your brand voice and tone

  • Evokes trust and curiosity

  • Positions you as the prospect’s BEST choice

  • Books you more meetings

  • Persuades your onlookers into becoming loyal customers

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The Leaks You May Be Missing in Your Sales Funnel (And How to Fix Them)

Download My E-Book

Picture of Free Ebook for Fixing Leaky Sales Funnels for the integrative wellness industry. Jen Ibarra's E-book guide on how to fix a sales funnel in marketing.
Jen Ibarra, conversion copywriter and owner of Stargazer Copy Co sitting on a cream couch with green pillows. A fiddle fig tree in the background. A smiling woman wearing a blue sweater, blue jeans and sneakers in a bright room during the day.

Messaging Is My Magic. (Copy Is My Wand.)

The most painful hurdle I’ve seen industry experts face is communicating how their products solve problems with clarity.

That’s because your customers’ problems change with the times, which is why you should periodically tune in and really listen.

No one likes to feel like they’re being sold (I used to train global sales teams, so I get it). Scaling is not about cheap tactics for quick wins.

The real magic happens when your strategy evokes real reactions from your buyer. It’s when buying from you feels right.

I’m not here to help your brand grow for the sake of growth.

My job is to help you scale your business sustainably through heck-yes strategies that build rock-solid trust and get you results you would bet on.

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Top 3 Reasons to Partner With Jen Ibarra Agency?

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    Quality is QUEEN

    I deliver impactful storytelling to strike up an edge-of-your-seat conversation. I create memorable moments to deliver right to your customer’s living room.

  • Photo by Mateo Fernandez on Unsplash. A laptop with a cup of coffee, cactus, succulent and a wooden desk work space. A laptop for copywriting in a wellness setting. Foamy latte. Cactus in a woven basket. Succulent on a wooden desk.

    Sales Minded

    I lend my extensive selling background to pack even more value in for your customers. I paint the picture with words to knowledgeably position your business to nuture and close sales.

  • Photo by NordWood Themes on Unsplash. A hand holding a bunch of holistic herbs and plants. Herbal theraputic medicine against a white background. Green leaves and plants for integrative wellness.

    Creative Strategy

    My consistent out-of-the-box approach sets your business apart from all the rest. I enable your brand with engaging emotional tactics to draw customers in.

I'm Ready For A Call

Services

Photo by Jen P. @talesbyjen on Unsplash. A latte in a ceramic cup on a white saucer with a green leaf stem. A latte and saucer placed on a marble tray. Linen and blanket with flowers. Coffee in bed in daylight. Relaxing for wellness with coffee.

The Core Messaging Buildout

For brands ready to refine their positioning, elevate their voice, and rebuild key site pages around real customer psychology.

Includes:

  • Brand Voice & Messaging Strategy

  • Homepage + About/Founder Story

  • 2–4 Product, 1 Collection, or Offer Pages

  • Launch Messaging Map

  • Bonus: FAQ, Contact Page or 404 page

Outcome: A clear, cohesive message across your site that reflects who you are now — and sells accordingly.

A women business owner on a wellness retreat in the woods. Walking through ferns and trees.

SEO Conversion System Starter

For brands who want to increase visibility, attract quality traffic, and build long-term trust — without sounding like a robot.

Includes:

  • SEO topic & Keyword Mapping Audit & Recommendation

  • 4 optimized blog posts

  • Homepage or collection page SEO refresh

  • FAQ schema, meta descriptions, and AI search tune-up

Outcome: Search-smart, story-rich content that actually connects — and converts.

Starting at $3200

Messaging & Copy Sales Flow Audit

For brands that look great — but aren’t seeing the sales they expect.

Includes:

  • Full website & customer journey audit

  • Voice of customer messaging insights

  • “What’s Missing” Report (trust gaps, hierarchy issues, CTA tweaks)

  • Rewrite of one key sales or product page

  • Video walkthrough with next step recommendations

Outcome: Clear insights, better structure, and upgraded copy to fix weak links in your content ecosystem.

Starting at $2750

Offer Polish Mini Session

For brands with an existing offer, sales page, or landing page that isn’t converting like it should.

Includes:

  • Pre-call review + Loom audit

  • 90-min strategy call

  • Post-call copy refresh of one key page

  • Recommendations for next steps or integration into ecosystem

Outcome: A sharper message and stronger positioning — without rewriting everything.

Starting at $2000

Other Services

  • Suspect gaps in your process outside of your copy? Not seeing the spark between your sales and marketing teams? Zero in on your sales and marketing processes to increase conversions and leads. Includes:

    • 8 Week Contract

    • Evaluation of current tools

    • Comprehensive review of technical lead flow process

    • Review lead handover, processes, customer expectation and user journey

    • Identify opportunities and action plan.

    Book a call with me to receive a quote. text goes here

  • Need to set up a funnel that crushes your next launch? Create a launch strategy with me that you can measure and track. Includes copy and strategy for:

    • Promo Email Sequence: 6 emails leading to launch date

    • 1 Landing Page

    • 1 Ebook or VSL Script

    • 1 Sales Landing Page

    • 1 Welcome Email Sequence: 4 emails

    • 1 Follow Up Email Sequence: 6 emails

    Starting at $5000 USD +

Ready to Soar?

Let’s Win Together. I’d Love To Hear From You.

Let me know how I can best assist you, and I’ll contact you within 24 hours.

Don’t see a service listed you’re interested in?

Send me a message, and let’s start a conversation. We can discuss your needs, your current challenges, and define a clear pathway forward.